Hi, I’m Isabella – trend researcher, aesthetics enthusiast, and the mind behind this little corner of the internet where fashion, beauty, and micro-styles all come to life in their most inspiring form.
While my journey once began in the world of vintage fashion, life (and the internet!) pulled me into something much more alive, evolving, and electric:
the ever-changing universe of modern trends.
From fashion aesthetics to nail designs, hairstyles, seasonal moods, color palettes, and TikTok micro-vibes – I’ve fallen in love with tracking what’s new, what’s next, and what’s quietly taking over before anyone else notices.
How my story really began
I’ve always been the kind of person who notices details before trends become “a thing.”
Even as a teenager, I’d screenshot runway looks months before they went mainstream, save hundreds of nail ideas, and bookmark hairstyles long before they appeared on my friends’ moodboards.
What started with curiosity eventually became a habit – and then a passion. I realized that I didn’t just see trends; I felt them. I could spot pattern shifts, aesthetic movements, color cycles, and subtle stylistic changes almost intuitively.
And somewhere along the way, I understood something deeply:
Trend culture isn’t superficial. It’s storytelling. It’s identity. It’s creativity in motion.
Why I created this site
I built Smarliz because I wanted a place where people could explore everything happening in the world of style – all in one space, beautifully curated, simplified, and inspiring.
Smarliz is my way of gathering:
- the newest outfit aesthetics
- the nails that are about to be everywhere
- hairstyles rising on Pinterest, Instagram, and TikTok
- seasonal micro-trends
- celebrity influence and runway translations
- color stories and moodboards
- and style directions that define the current cultural moment
I spend hours every day researching, collecting, comparing, and filtering all the visual noise – until only the freshest, clearest, most inspiring ideas remain.
Why I’m an expert in this world
My expertise doesn’t come from textbooks – it comes from two decades of observing style evolve, from vintage eras to present-day micro-movements.
Today, my background blends into something unique:
Trend Forecasting & Visual Research
I closely analyze what’s emerging across fashion shows, social platforms, street style, and cultural shifts. I look for patterns, signals, and what people are gravitating toward emotionally.
Aesthetic Storytelling
Understanding how a vibe – clean girl, coquette, soft grunge, mob wife, quiet luxury, latte makeup, balletcore – becomes a lifestyle.
Fashion, Nails, Hair – A Holistic Approach
Because aesthetics live across all three.
A trend doesn’t exist in isolation; it evolves through outfits, beauty, and how we express ourselves every day.
Curation & Editing
I’ve become incredibly skilled at sifting through thousands of inspirations to deliver only the most relevant and beautiful ones.
My Vintage Roots
My earlier years as a vintage collector and costume designer trained my eye for detail, silhouette, and historical continuity – all essential for understanding how new trends are born from old ones.
Outside of trend-hunting
When I’m not deep in research mode, you’ll likely find me:
- wandering through antique markets (old habits die beautifully)
- practicing yoga to recharge
- reading historical fiction and modern romance in alternating cycles
- exploring small theaters and supporting local performances
- people-watching in cafés, which is secretly one of the best ways to study emerging style shifts
Where I am & how to reach me
Currently based in London, UK
Always researching, always collecting, always curating
If you ever want to reach out:
isabella@smarliz.com