Trends You Can Wear. Aesthetics You Can Own.

I test, share and analyze the latest beauty and fashion trends here and tell you whether they’re actually worth it and how long they’re likely to stick around.

My Approach to Trends

I’ve been into beauty and fashion trends for years, looking at how to style them, how to actually wear them in real life and how they keep coming back and evolve over time.

I spend a lot of time analyzing and researching them, but most importantly, I also test them myself.

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Hi, I’m Isabella

There’s honestly not much I enjoy more than going into my closet and putting together completely new, on-trend outfits from pieces I already own, without having to buy anything new.

Most of the time, it’s way easier than people think, and over the years, I’d argue I’ve gotten really good at making it work. 😉

And that’s exactly what I share here at Smarliz. Everything I’ve learned along the way (step-by-step), what actually matters and how you can easily recreate them over and over again.

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What I’ve learned about trends over time

One thing I’ve noticed after years of analyzing, researching and testing trends is that they may move fast, but their underlying patterns repeat – in over 95% of cases!

A lot of things that seem “new” are actually just slightly updated versions of something that already existed before.

My Editorial Approach

Everything I share here comes from my own experience, in-depth research and how I personally engage with these trends.

I take you with me through what I actually see, test and notice, from small styling details to bigger shifts in fashion and beauty and I always tell you whether it’s actually worth it, how long the trend will likely stick around and how you can recreate it using pieces you probably already own.

Most of my articles are based on things I’ve tried myself or followed closely over time and when I find things that consistently work, I break them down into simple, practical ways you can easily use them too.